You may recognize this promotional piece from the Kinderlachen cameras for a good cause story back in December. Turns out, it has won an award under the "Best Practice" category. The WA Media Verlag based in Cologne has since 2002 honored innovative and trendsetting promotional materials with the Promotional Gift Award. At this year's competition, 257 projects were submitted with a total of 52 winning awards. One of the winners was developed by the STI Group for Leica Camera AG - a construction paper Leica M camera. The Promotional Gift Award honors creative achievements in the field of product development and campaign implementation. Advertising agencies and advertising companies, designers, suppliers of promotional products and traders can submit their own haptic advertising for the Promotional Gift Award. The award ceremony will take place on March 25, 2015 at the Haptica show in Cologne.